Service orchestration matters for several reasons. Firstly, it allows businesses to manage their supply chains more effectively, ensuring timely and accurate delivery of products. This is critical in today's fast-paced business environment, where customers expect quick delivery times and reliable service. Secondly, service orchestration helps businesses reduce costs by optimizing their logistics orchestration operations. By leveraging data analytics and advanced technology, companies can identify inefficiencies in their supply chains and take steps to address them.