Visiting a website via desktop seems a better option as it gives complete views of the website and the content is easy to read but because most people use the internet and almost all its services through their smartphones, mobile optimization of websites has become a major factor in successful digital marketing.
Mobile optimization can simply be defined as a process of ensuring that the visitors who access your web page or site have an experience optimized for the site just like that on a desktop which means the content should be easy to read and the website should not look botched.
This factor is also important because search engines like Google now judge your website on merit as to how it works on mobile devices. As for the present year 2022, mobile optimization will serve great benefits to your digital marketing.
As I’ve explained what is mobile optimization? Now let me tell you the main purpose of mobile optimization. The main purpose of every SEO technique we follow on our website is to get maximum organic traffic and provide our target audience with the finest experience. With mobile optimization, your purpose is to keep your visitors satisfied while navigating through the website no matter what device they use. As the key to generating more leads is to make your customers happy and have a satisfactory experience.
2.Google title rewriting
Google title rewriting, the most discussed topic in 2022. Several studies show that Google is rewriting 60%, 70%, or even 80% of a site’s titles. A recent study shows google rewriting 58% of all titles, and to be fair many of these are minor rewrites such as adding a brand name in a title. While in some cases these Google rewritings cause significant impacts. But both these cases can be very frustrating for the writer who has put effort and time into writing the finest article and blogs.
Google often has fine reasons for changing the titles, which they have documented for all to read but these rewrites can change the accuracy, marketing, legal or plain aesthetics that you have put into your site’s articles. You don’t want to see your masterwork being rewritten in the search results.
Now the question is, what makes Google rewrite my blog titles and how can I stop it from happening?
Try to evaluate those Google title rewrites, you will learn more about the reasons that Google has and you can fix them. Is my title too long? Am I not using appropriate keywords? Do I have fluff in there that is not suitable?
3.Remove the fluff
Here we are talking about the SEO fluff that you add in your articles which may be those flowery keywords or those descriptions e.g. “I was walking back home from work thinking just about the dinner.” Well, we are finding that these descriptions and keywords may not be necessary and in fact, they can be disadvantageous to your SEO. We have researched and studied this topic and by removing much of this fluff in category descriptions, we saw an increase in traffic.
Google keeps on getting better and improving to give better results and experiences to users. For this purpose, Google creates and changes algorithms and it also removes the fluff from title tags. The more your website is directly engaging with the audience by providing to the point and clear answers to their queries, the more it is benefited and such websites seem to be awarded by Google.
So we recommend you experiment with losing fluff in 2022.
4.Social media marketing
Ready to grow and expand your business on social media? Our digital marketing agency provides social media campaigns to help your business expand by engaging your followers. We are here to identify your goals, perform competitor benchmarking and evaluate your customer’s online behaviour. Using data analytics, we develop custom social media brand management and paid advertising strategies like facebook ads etc. for your business.
Now reach your customers quickly and with precision with the PPC campaign that we are providing. Our PPC specialists are certified, so you can be at ease knowing that your campaign is in safe hands. Our team creates targeted ad copies…… Etc. We also take advantage of trends to advertise your products in a more accurate manner.
5.user experience
Your target audience when they log on to your website must be given the best possible user experience. This ensures that they will come back to your site and even recommend it to others they know. To improve the user experience you can make several changes and improvements to your website which include enlightening your site structure. Everything on your site should be neatly organized and easy to find so that your customers can navigate easily without being lost.
Either you can make major changes and advances to your site or you can build a completely new site according to the trends and standards set in the present year 2022.
6.Keyword research
The digital world has changed a lot over the last few years and it is now the time for you to re-do your keyword research for better rankings on search engines. Just like many other things have changed over time, the keywords that you used to add to your SEO content might not be as useful and effective as they were maybe a year ago. Things change into completely new and different things in no time during this highly fast digital and technical world.
Get your SEO specialist at Hit Business Digitally today to redesign your site structure and conduct keyword research according to the latest trends for better results.
7.Video SEO
Video SEO is emerging as the hottest and fastest trend of 2022. You can invest time and energy in creating Search Engine Optimized video content to reach most of your target audience. Youtube has always been the most lucrative search engine that can drive your business or brand to great lengths. Different studies show that 85% of marketers use Video SEO to boost their digital marketing. But the key to an effective Video SEO that can help your website outrank competitors is to find an SEO specialist who knows how to do it better.
At Hit Business Digitally we have a team of SEO professionals who keep up with the latest trends in the marketplace and their creative work provides our clients with the best results. You can hand us your website SEO for 2022 and rest assured.
8.Finest appropriate headings
Titles and headers help Google’s web crawlers find and understand your blog post and what’s written inside it. While writing the title or the subheadings for your articles, think of the web crawlers as the readers who are flicking through your blog. They want an indication of what your post will cover or what is it about, this is your H1. Then the H2 and H3s and more subheadings for the subtopics within your blog.
Your subheadings should reflect the content within the body and include high intent keywords in the article. The use of the right keywords within the body of the article and proper headings or titles can serve your article top rankings in Search Engines results. This has always been a useful trick for high rankings but the difference is that now Google favours direct and appropriate titles for websites more than ever before.
9.Optimize your content for featured snippets
Featured snippets are brief extracts from web pages that appear in Google search results when a user writes a question in the search bar to quickly answer the user’s question. Featured snippet content is pulled from web pages that have been indexed by Google.
To earn a featured snippet on Google, your answer needs to be thorough and to the point. You should know and understand what exactly your users are asking and create content accordingly which will not be rejected by the users.
10.Resist the urge to keyword stuff
The purpose of all these techniques is to fully optimize your web page not to make it overbearing. Keywords are effective only when used properly and within a limit. If you stuff your article with the same target terms in hopes to rank higher on search results then it won’t be a great idea, as a matter of fact, it will make you lose traffic.
For example, if you are trying to rank for the title “best handbags” it goes like: “if you are looking for the best handbags, this is the place for you. Our brand offers the best handbags that would suit your style.”
This would not be helpful enough instead use the fewer but more accurate keywords that would attract potential customers.
