Have you ever wanted to try a new bid strategy, configuration, or other element of your campaign with a fixed budget or duration? Campaign drafts and experiments in Google Ads allow advertisers to do just that. Google ads under review for a long time experiments allow you to easily control and monitor a change without fully launching it throughout the campaign.
We've all done period comparisons before. Make a configuration change, wait a few weeks, and then compare the performance against the period. As long as you know the start and end dates, you can generally have a good idea of whether or not the change had an impact. But things can get complicated ...
Google ad approval process initiates after creating an ad on AdWords. Google takes a big look at the quality of the ad, filtering to the best of quality standards. There are 4 areas that Google is looking out for, these are; the headline, description, keywords, and landing page. We have to understand that Google wants to avoid spammy ads, offensive content, mismatched keywords, and landing page. Google ads are very complicated and require expertise, they are called PPC specialist, and is usually outsourced to run effective campaigns.
