How much do you spend on coffee in a month, especially for young people who are starting to work? It is popular to drink coffee at relatively high prices every morning. In fact, this behavior is not wrong. And it's a personal taste However, they have to look at the suitability of their income. Otherwise, it will become too extravagant. Until there is a lack of financial liquidity problem
Because in fact, it is cheap or expensive, mainly measured by satisfaction, if you like, if you like, even if you have to take more money out of your pocket than usual, but it is "not expensive" if "willing to pay" but if we are in a situation that is not. Willing to pay But need to pay when the feeling will change immediately. Therefore, paying more, paying less is not what the product is. But at the expense of the "happiness" more separately. Therefore, the decision to buy coffee in each cup Depending on "Have enough payment," "willing to pay" and "pay one time, but get more than caffeine".
Let's take a look at some of the factors that make many people go over the cost of coffee. "More than necessary"
Social media influence
Some people are addicted to social media presence. Live a luxurious life, look good, compete with friends on Facebook without knowing it. Bursting photos to Instagram waiting for people to like or envy comments. It's time to figure out if you're addicted to coffee or your social life. It is true that everyone would like to drink coffee in a nice shop with a nice atmosphere and take a photo on social media as a souvenir. Which is not wrong But if it's too much to spend too much money Thousands of salaries have been exhausted by coffee shops. This has already made a sign of danger.
Because whenever you intensely take photos inside the store before you open the menu Purposely walking into a beautiful store, taking pictures of expensive menus on social media, but ordering the cheapest drinks in the store. Or order a cup of coffee, but rotate (cup) and turn another to find the angle to take pictures. Sitting for another hour without even thinking of picking up a glass and sipping. This may be a sign that you are already in a slave to a glamorous lifestyle on social media.
When the value of coffee Not just caffeine
This may be "happiness in one's heart" if paying for coffee each time You're not paying for caffeine. But you also want something else. That is called “value.” As I said, coffee shops today have a lot on every street corner. Most of the time, the taste is just plain, not wow, but the price is almost the same as the more expensive stores, with brands that are (probably) tastier and (of course) better in quality. Buy that value
Human nature decides in which it is most satisfied. Even if the price you have to pay is not more than your own power And pay a few more baht While getting more satisfaction It would be worth more than the expensive payment, but getting ordinary things already, many people agree "to pay a little more money. But let's go to a better place "
Well, it's not the same coffee.
Most of the time, the quality of the products depends on the price. If we pay for expensive things We expect great quality too. Compare easily with instant coffee and fresh coffee. (Very affordable) aroma, taste, freshness and touch of drinking are not the same. Which is a personal preference Anyone who likes sachet coffee, eats sachets Like fresh coffee, buy fresh coffee. But do you have to ask yourself, how much is it necessary to pay attention to aroma, taste, freshness, and sensation in drinking every morning?
If you really value them, it will be expensive or less expensive in the "willing to pay". Buying freshly brewed coffee is a response to a need. But if you don't pay attention to them every morning To eat fresh coffee, switch coffee bags is no problem. If we do not have a stake with the money in his pocket. We do not need to suffer instead. Whether he has a goal of drinking coffee to cure sleepiness, to look good, or to look rich.
Coffee shops are not just selling coffee.
Service standards are what customers expect from the amount they pay. Many people have a joking saying, "Spend money on problems" that may come from their experiences. He was willing to pay a little more in exchange for a more comfortable service. Not upset, upset early in the morning Because the employee pungs into the customer Expect the brewer to pay attention to every detail, including quality standards. And service standards
Than the drinks that the store sells Customers want reasonable service, price and "optional" are one of the factors that make customers choose to enter the store or not. Especially useful to get more than coffee, such as a power socket to charge your phone battery, free high-speed Wi-Fi Or the living area, relax, read, work without limitation on the time of use Just buy a drink in the shop. (Some stores at a certain price), many people pay for those extra options. To know that he is already charged for his coffee But it is considered worthwhile
Income deducting the cost of coffee does not suffer.
“Money” is one of the things that everyone can dream about, because money allows us to live without much thought. Easy to buy, easy to pay Do not hesitate to pay or not to pay well. Because if we have enough money We do not have to choose. Buy whatever you want In this regard, it must also be considered whether the coffee cost each day affects the lump sum that must be kept in reserve or not. If you are in luxury with the cost of coffee But there is no reserve money at all
But if you divide the salary into pieces, divide the debt, divide it into savings You still have money left over as other expenses comfortably. You don't have to feel guilty about buying 100+ cups of coffee every day when it's not that expensive for you.
Under the brand name There is a value that creates value.
Easily noticed that brand-name products Whether it is a consumer product or a service Always has a high price But even if the price is high, there will still be customers to subsidize. That is his target audience, but partly the high price comes with a brand name. Also known as the product has a "story", which is a strategy to use price to create value for the product. Therefore, it is not surprising that many people want to try to know what the value of it is. Until agreeing to pay high Even if it exceeds your own purchasing power
Reduce the hassle
It cannot be denied that the price affects the accessibility of people. Most of the Thai population of the country is not high incomes. Products that are low in price make them more accessible and easier to touch. That means there can be chaos with each purchase. Crop the image to the high priced product. The people who can reach it are the groups that have taken their income to the next level. If this group of people sees the chaos that must be faced when accessing the things most people eat He did not think that he would save himself.
The easiest to see is Between buses and taxis Buses are unpredictable when they will come. I could not guess if he arrived there would be a place to crowd up or not. But the taxi ran through, waving in ten cars at a time. (Accepting not accepting another story) And definitely sit there with cool air conditioning, wide soft seats, no need to push anyone. If there is money to pay Anyone can choose where he is comfortable first. Coffee shops are as well. Waiting for a coffee shop in the street where the sun is hot and rain is wet, inhaling car smoke. With sitting in a beautiful waiting room in the air conditioner, the feeling is different, right?
