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Win Over Bloggers to Promote Your Book
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There might have been a time when blogs struggled to gain respect, but those days are fading faster each year. Anyone looking into how to market a book will quickly see the value of blogs that reach increasingly larger audiences. If the internet has taught us one thing, it's the power of niche marketin...
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Audiobooks and eBooks: Why They Matter
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The vast majority of books are read in print – around 80 percent. But as book publicity experts can tell you, it doesn't mean you should overlook other formats. The two most commonly considered are audiobooks and eBooks. Each has an audience and is helpful in promotional campaigns. Most authors r...
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Is Book Marketing with No Social Media Possible?
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For anyone following the current conventional wisdom about how to market books, you'll nearly always see recommendations about social media. Therefore, it begs the question about whether social media is an imperative. Most publishing industry insiders answer yes, with only a slight qualifica...
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Things to Know About Book PR
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It's an excellent time to write and market books because the pool of prospective readers is growing – and print copies of books still dominate the market. But if you're researching how to promote a book, pay attention to the details. There are nuances among genres, dos and don'ts for social media post...
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Are the Social Media + Book PR Stories True?
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There are many opinions and just as many stories about promoting books on social media. Interestingly, most are true, even though they may conflict. As book marketing pros will tell you, much depends on the book's genre and author. The size of your following is a factor, along with the quality of your...
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All the Reasons to Proactively Market Your Book
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Are book publicity services worth the cost? If you're an author or aiming to become one, the answer is usually yes. Just look at the competition for book sales or publicity as confirmation. Many authors write books for personal promotion and to sell copies. Becoming a published author automaticall...
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Great Book PR Using Social Media -- or Not?
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In current discussions on effective use of book publicity services, social media is often highlighted as crucial. While it's tempting to believe that having a large following on social media alone guarantees success, real-world experiences suggest otherwise. While social media can play a part...
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