When thinking about the difference between Twitter impressions and reach, notice that impressions focus on actual effectiveness, while reach focuses on potential.
Why it matters.
Knowing your reach or impact potential on Twitter allows you to better tailor your social media strategy and formulate annual goals that are more aligned with your opportunities.
Twitter impressions are the total number of times a tweet has been viewed. This includes not only when it appeared in the timeline of one of your followers, but also when it appeared in a search or as a result of someone liking the tweet. This does not include when someone may have seen the tweet through an embed on a website, a third-party platform such as Sprout Social , or through a text preview. It only counts when you see it on Twitter itself. You can also find out what are impressions on twitter here
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