Links to your site that appear on other web sites and networks (blogs, social networks, websites, etc.) are called external, or backlinks.
If backlinks to the site appear regularly, then search engines conclude about the state of your resource and its development (people view and recommend your content because it is interesting): it means that its position should be raised.
The promoted sites are called acceptors, and the sites from which the link is taken are called donors.
The criteria for evaluating donors are:
age of the resource;
dynamic traffic;
link profile quality and dynamics;
resource trust;
other parameters depending on the goals and creativity of the creator of the site.
First of all, we recommend paying attention to the quality of the link profile and the dynamism of traffic.
There are several serious parameters by which you can evaluate the profile and individual links, for example:
domain dynamics;
dynamism of the number of backlinks;
the quality of the domains that link;
types of backlinks;
date of placement.
It is not uncommon for users to come to your site using backlinks. A large number of such links indicates trust in the resource from both users and search engines, therefore, its importance and position increases.
At the same time, you need to be careful with backlinks, because not only the number of links is important here, but also their qualitative indicator, so that you do not create obstacles to the promotion of your own resource.
Links are considered high-quality if:
they are posted on trusted sites. A high level of trust in the resource indicates the quality of backlinks to the site. In other words, the backlink from Wikipedia is much better than from the site of a good friend. So, the backlinks need to be checked;
there is a connection between the subject of the resource on which the link is posted and your activity. Google works on the principle of interconnection, that is, it is assumed that the content of these resources somehow "touches". Therefore, the ideal option can be considered backlinks obtained from popular sites in your field. This approach guarantees a fairly high rating for certain queries;
"anchor" texts are used, in which there are target keywords or phrases. Simply put, this is a clickable word, phrase or sentence (as a rule, they are highlighted in color and when you click on them, the necessary Internet resource opens).
-- Edited by zetta on Wednesday 3rd of August 2022 01:23:10 AM
