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A media interview is no different from any other project you undertake. You do your homework and prepare. If you can’t prepare by yourself you can use websites such as paper writing services and read some reviews about them at websites such as azwritingreviews.com. If you or your PR person pitched a story idea and it was accepted by a media source, then you know the topic pretty well already. The host or reporter usually asks questions directly from the information that you sent.

Understand that I am talking about “friendly” interviews in this article. These are interviews that highlight your business and position you as an expert on a topic in your field. On the other hand, “hostile” interviews usually happen due to circumstances beyond your control and that is not the focus of this article.