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No matter the size of your business or equipment, everyone is always looking for more ways to optimize your ecommerce sites and increase your conversion rates. These e-commerce strategies can then be applied to large WooCommerce online stores or even on a small EDD site that is starting to sell its first premium WordPress product.

No matter the size of your store, you need to be ready for the incoming wave of customers. We hope that some of these recommendations below will put you a little later in your competition! Read more at: https://www.sidehustleshark.com/

Focus on Emails

Email marketing is key to the success of any business. Whether you're creating a newsletter by hand or investing a lot of money in big campaigns, all successful businesses of any size have done some amount of marketing. And with 122% ROI, it's one of the best places to put your money. Such a high return on investment means that every dollar you invest doubles.... and more! Plus, it's cheap to get in and easy to get started. New companies and long-standing giants use email marketing for good reason.

Plus, customers love it. Welcome emails can have an open rate of up to 91% and a 26.9% click-through rate. Think about opportunities to build leadership with numbers like that. Convince people to subscribe to your newsletter and keep them busy with a steady stream of discounts, special offers, and build a loyal customer base. With all customers coming this holiday season, make sure your email marketing campaign is ready to receive them.

Take advantage of your email list

If you already have a newsletter (this is Kinsta's newsletter), it's time to take advantage of it to drive sales. Your users subscribed because they are loyal to your brand and are interested in seeing what it has to offer. Reward them with many discounts and gifts. If you don't already have a newsletter, start right now. You will still be cool in the mind of your subscribers coming seasonal shopping too, so this is a great time to put together an email list.

Subscription to the Kinsta newsletter

Each email should come with a click incentive. Whether it's early access to sale prices or a redeemable gift, open all emails tightly and your engagement rate will skyrocket. Also offer your subscribers exclusive offers; it's a great way to say thank you and something to hang in front of those who haven't signed up yet.

Create a clear calendar of emails to send, perfectly spaced to match the pace of the holiday season. Use targeting to send offers to people who are most likely to click on them.

MailChimp targeting

Remember the best-performing Black Friday subject lines so you can get a higher open rate. Your subject lines are the most important part of an email – a bad subject line will be completely ignored.

And since you're going to have a big influx of new visitors, remember to optimize that welcome email and offer a discount on future purchases or some other gift. You don't want to get thousands of entries just to make them inactive. Keep giving them incentives to get involved with their brand.

Don't just trust random visitors. Keep those promotional emails flowing throughout the holiday season and use your existing email list to get more sales.

Use Social Proof to make it easier to buy

Consumers don't have time to investigate when they're competing with down-account sales, but that doesn't mean authenticity doesn't matter to them. They're going to choose the company they think at a glance is the most reliable. You need a way to communicate fast, which is the store worth choosing.

Increase the visibility of your coupons/discounts

Everyone knows that a good way to generate more sales during the holidays is to create promotions along with a coupon or discount. However, where many ecommerce sites fail is when it comes to promoting the coupon itself.

As with good content, you need to spend time on the promotion! Small tricks can be useful when it comes to putting more eyes on your coupons. One of our favorite ways is to temporarily use a notification bar at the top of your ecommerce site. You can run it during the period of your holiday promotion. Propose smart messages to create a sense of urgency, such as "10% off for a limited time" or "30% off from now until Black Friday". Also, make them selectable for sale.

We encourage you to perform your own A/B tests, but you will be surprised how many click bars at the top of the sites you generate! Gift buyers won't pay as much attention either; probably has a flash sale going on and they need to get to the box quickly. But a CTA bar is hard to ignore, and makes important information like coupon codes and holiday ads impossible to miss.

Summary

Every little change you can afford to implement before the holiday season comes could make all the difference. This is the time of year when you're making most sales, but you need to be ready to accommodate the influx of new customers. With the right approach, you might even be able to convince them to stay.

But you have to make a good impression. If your website is difficult to use, misoptimized and is constantly falling, you can move away from what would have been new long-term customers and disappoint today's customers. Make sure your WooCommerce stores and Easy Digital Downloads are ready and not entertained – you can be sure your competition won't!

Have we missed any important advice or have one one one to share? We would love to hear from some other owners of e-commerce sites. Feel free to leave your comments below.