packersmovers

Do you want your Instagram account to finally work at full capacity and bring you real money?

I will not now once again sing the odes of this social network and tell how important it is for you to be there. Everything is clear and so.

In this article, you will learn how to make your Instagram marketing as efficient as possible without much effort.

Therefore, without further ado ...

9 simple recommendations (+ tools) that will attract even more potential customers on Instagram

1. Pick up images that target your audience

Post photos that ALREADY like your audience and give a good response. Find out which visual content “catches” your subscribers the most, and post photos in this style.

Maybelline NY set an example with popular beauty bloggers Instagram who like to post close-ups of their faces and training pictures. In a series of its new posts, the brand focuses on eyebrow makeup by launching the “I want fashionable eyebrows” baton. The relay passes from one fashionista to another, the girls post their photos and videos. As a result, Maybelline's Satin Brow pencil is almost impossible to find in Moscow. Everything is sold out.

2. Work on improving your photos

If you want to get the most out of each photo, make sure your photos are really good. You can also add some Instagram captions which make your photo looks good.

Here are some simple and quick ways to turn the most ordinary photos into small Insta-masterpieces that will win the hearts of your subscribers.

Use apps like VSCO Cam to make photos brighter and more contrasty. A lot of editing tools, a set of filters and other utilities will help to visually improve your photos, make them more attractive and interesting.

Although Instagram now supports portrait and landscape images, the classic square shape of photos still works best. When you use the InstaSize application , you can select a photo and scale it in a square shape. The app adds a white or colored border around the edges of your photo, fitting it into the classic square Instagram shape.

3. Overlay text on photos

Publishing general photos that are in no way associated with your brand is a tactical mistake. Many online entrepreneurs use generic content from hopelessness because their product is not “visual.” Well, how many photographs of your team sitting at the negotiating table can you post? Not so much, right?

Instead of these boring and useless photos, use text, graphics and design that give subscribers valuable information. This may be a quote that is related to your brand, a new product announcement, competition or sale.

It is not necessary to come up with new graphic solutions every time. Save your template and create new pictures by simply changing the text or background.

4. Use storytelling in post descriptions

The main feature of Instagram is the publication and exchange of photos, but do not forget about the text content. It is also an important component of your success. Instagram's most engaging brands turn post descriptions into small stories. Become an interesting storyteller and you will win the hearts of your subscribers. They will look forward to every new post on your page.

At the bottom of each description, she places a link to her site, where the visitor expects an even more powerful portion of content, invitations to lectures and seminars.

5. Use popular hashtags

How to make your brand recognizable? How to get people talking about you? The best way to increase page views on Instagram is with hashtags. The right hashtags help promote your content and expand your audience.

Use the Websta service to select the most trending tags of the day. If a tag has several variations, choose the most commonly used.

6. Repost from the pages of your subscribers

A proven method of convincing a person to make a purchase is to show him other people who ALREADY bought and use your product. Instagram is great for these purposes.

With applications such as Regram and Repostapp, you can publish photos of customers using your product. It will be even better if you create your own hashtag and ask your subscribers to place it in the photo captions. Motivate subscribers to share content, organize contests and promote them with promotional codes, discounts, gifts, etc.

7. Add a direct link to your profile

A significant disadvantage of Instagram is the inability to add links. In fact, there is only one place where you can insert a direct link to your own resource - a biography in the profile. Use this opportunity. Point to this link in the description whenever you post a new post.

It is important to use the link strategically. Tell users where it will lead and why they should click on it.

For example, Education First change the links in the profile when they post new photos on Instagram. In this post, they invite students to a traditional party. To register, it is proposed to follow the link in the profile.

8. Post at the best time.

Serious Instagram promotion means keeping in touch with your audience. Plan your posts in advance and publish each of them at a time when your subscribers are most active. Follow this simple rule, and you will see that the return on each post will increase significantly.

There are tools to help you simplify this task. For example, the Veriltag service . Here you can edit your photos, descriptions of them, and, most importantly, set up automatic posting. The program will independently post on Instagram according to your schedule. Not bad, right?

According to Instagram rules, any postponed posting application will ask for confirmation of posting at the time you set. To confirm the publication you will just need to click on the notification that will come to your phone.

9. Communicate with your audience

Interaction is the key to success in promoting through social media. Comment on the posts of your subscribers, like, respond to questions asked in time. Show that you are genuinely interested in your subscribers. This will not take you much time, but it will greatly strengthen your relationship with potential customers from Instagram .

Conclusion

To maximize the potential of Instagram for the development of your business, it’s enough to introduce a few simple tools.

Use our tips, improve the visual and text content of your page. This is guaranteed to increase the number of your followers (potential customers). Chat and keep in touch with your subscribers. Remember that the key to success in promoting through social networks is communication and interaction.